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中国科学院数学与系统科学研究院期刊网
ISSN 2097-2326 (Online) ISSN 2096-9732 (Print) CN 10-1738/F
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中文
Is Information Effectiveness or Overload? Research on the Impact Mechanisms of Short-Video-Driven Merchandising on Sales
Yingying LIU, Zongyi LI, Penghua QIAO, Ziqiong ZHANG
China Journal of Econometrics . 2025, (
6
): 1659 -1685 . DOI: 10.12012/CJoE2025-0281
