Is Information Effectiveness or Overload? Research on the Impact Mechanisms of Short-Video-Driven Merchandising on Sales

Yingying LIU, Zongyi LI, Penghua QIAO, Ziqiong ZHANG

China Journal of Econometrics ›› 2025, Vol. 5 ›› Issue (6) : 1659-1685.

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China Journal of Econometrics ›› 2025, Vol. 5 ›› Issue (6) : 1659-1685. DOI: 10.12012/CJoE2025-0281

Is Information Effectiveness or Overload? Research on the Impact Mechanisms of Short-Video-Driven Merchandising on Sales

  • Yingying LIU1(), Zongyi LI1(), Penghua QIAO2(), Ziqiong ZHANG1,*()
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{{article.zuoZheEn_L}}. {{article.title_en}}. China Journal of Econometrics, 2025, 5(6): 1659-1685 https://doi.org/10.12012/CJoE2025-0281

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