信息有效抑或信息过载? 短视频带货销量的影响机制研究
刘莹莹, 李宗益, 乔朋华, 张紫琼
Is Information Effectiveness or Overload? Research on the Impact Mechanisms of Short-Video-Driven Merchandising on Sales
Yingying LIU, Zongyi LI, Penghua QIAO, Ziqiong ZHANG
计量经济学报
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2025, (6): 1659
-1685
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DOI: 10.12012/CJoE2025-0281
